Before we talk about websites, let’s take a look at online in general. There are almost 7.8 billion people in the world and of these, about 4.5 billion are active on the internet. The average internet user spends 6 hours and 43 minutes on the internet per day. So if your business is not online in some capacity, you’re missing out on a massive opportunity to be seen. Your competitor who has a website is reaching potentially 4.5 billion people compared to the 3 people who walked past your store.
So what about social media?
With over 3.8 billion active social media users, being on and active on social media can be a great benefit to business. This is true, but your social media presence should not replace your website. Here’s why:
1. Websites offer small businesses credibility
Although it’s true that we can’t trust everything we see online these days, isn’t it also true that when you can’t find a company on Google, you’re immediately suspicious? Why can’t I find any information about it? How do I know it’s legit? Can I trust it?
A well designed website gives the appearance of a professional and trustworthy business. A business people want to work with. Even if you’ve just started your business, have no idea which way is up and are still crossing your fingers and hoping for the best, when people see your business’ website, they are inspired with confidence.
2. Websites are always accessible
You might be really great with communication and correspondence, but you’re human and need to sleep at some point. Unless you have a call center at your disposal, there will be a time where you are unavailable to answer questions or give information to prospective clients. A well designed website has all the essential information needed all together in an easy to read format. No matter the time or day, prospective clients can look you up and read more about your business.
3. Websites can save you time
Another reason for having your important information displayed on your website is to save you time. Repeating the same information over and over to different clients is time consuming and you could be doing more productive things with that time. There is definitely a place for client relations as it’s important for customers to trust you before giving you their money, however a lot of the basic, menial information sharing can be cut down if the basics are on the website.
4. Websites reach a wider target maret
Without a website, your potential sales are limited to the people who actually walk into your store. There are so many e-commerce options online these days. It’s relatively easy to set up an online store on your website. Your business can sell to people all over the country, even the world. Susan in Australia and Sally in Canada can both view your offers, make purchases and receive deliveries from your store in town.
5. Websites can reach specific targt markets
Let’s take a look at advertising quickly. The traditional method of printing out some flyers and distributing them around falls under the spray and pray technique. You’ll print thousands of pricey flyers, spray them far and wide in the hopes that one will land with someone who needs your product. This is unnecessarily expensive and unsuccessful.
Online content can now be set to advertise to a specific customer. You can set the parameters for who you want to see your advert. You’re now only paying to show an advert to someone who you already know is a likely customer. You can advertise using Google Ads by determining which search terms your advert will show up on. You can imagine how much more successful this is going to be.
So are you ready to get a website?
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